Born UAE.
Built for the world.
A collective, not an agency.
Aswaaq — Arabic for "markets" — was founded in 2018 in the UAE by a small group of strategists, growth marketers and creatives tired of the legacy agency model. We built the firm we'd want to hire: senior, integrated, and accountable to the only number that matters — revenue.
Today we run growth for digital-first brands across e-commerce, SaaS, fintech, hospitality and culture from offices in the UAE, with a satellite team across London, Berlin, Beirut and New York.
How we work.
Senior or nothing
Every account is led and worked by senior operators. No layered juniors, no offshored deliverables.
Regional fluency
We were born in the UAE. We speak Arabic, English and the cultural codes in between.
Outcomes over outputs
We're paid for the line that moves on your dashboard — not the deck we ship to defend it.
Long memory
We sign for years, not quarters. Compounding only works when the team stays put.
A small senior team.
- 01Yara El-KhalilFounder & Chief StrategistAjman
- 02Marcus ReinhardtGlobal Performance LeadBerlin
- 03Layla MansoorCreative DirectorAjman
- 04Idris OnabanjoHead of BrandLondon
- 05Sara DevereuxHead of EarnedNew York
- 06Tarek HaddadHead of ProductionBeirut